Written by Charisse Miller

TikTok has become a very high paced, fix of dopamine. We all use it for different reasons, finding new recipes, workout routines, funny animal videos and more. However, one ‘side’ of TikTok seems to be growing more by the day. BookTok. The #BookTok has become one of the largest sides of TikTok having a massive, influential community that has changed how books are marketed. The rise of #BookTok has led to high-volume posts and real-world sale.

We all know that TikTok moves fast and books can be popular one day and unpopular the next. However, these 10 women seem to have BookTok in a chokehold with receiving high engagement within the community, focusing on the fantasy-romance (romantasy), contemporary romance, and thriller genres.

Sarah J. Mass

Sarah J. Mass has continued to dominate the internet with A Court of Thorns and Roses (ACOTAR) and Crescent City series, keeping her relevant in the fantasy genre of BookTok.

Rebbecca Yarros

The author of The Empyrean series, Fourth Wing and Iron Flame. This series has generated some of the highest video engagement and sales from the platform.

The Empyrean Series

Photo Credits: Aurelia Vel

Colleen Hoover

Despite the controversy, Hoover’s romance, and thriller novels, such as Reminder’s of Him and her newest novel, Woman Down, remain highly popular and high selling.

Emily Henry

The author of Beach Read, Book Lovers and Funny Story has consistently been trending BookTok with her contemporary romances and has been described from fans as the “queen of romance.”

Ana Huang

Ana Huang has become rapidly famous for her ‘spicy romance’ books. She originally got popular for her Twisted series which then stretched into the King of Sin series which are in the same worlds and have interlocked characters and scenes.

Twisted Series

Photo Credits: The Bean Workshop

Liz Tomforde

This author has made her way up in the ‘sports’ romance section with her Windy City series frequently getting a lot of views/engagement on BookTok.

Windy City Series

Photo Credits: Amazon

Taylor Jenkins

Known for her novels, The Seven Husbands of Evelyn Hugo and Daisy Jones & The Six, her books are still high in the rotating trending books on TikTok.

Rina Kent

Kent has made a prominent name for herself in the dark romance community for her intense “morally grey” characters. Her Legacy of Gods series is a favourite amongst readers as it frequently appears on dark romance recommendations.

Freida McFadden

She has become a huge name in the psychological thriller genre. She’s mostly known for her novel The Housemaid which has recently become a movie and is always considered when looking for a new thriller.

Make it stand out

Photo Credits: The Works

Rebecca Kuang (R.F. Kuang)

Her literary fiction and fantasy novels have made her highly popular. She’s best known for Yellowface but has new work that is set to release in Autumn 2026, Taipei Story, which has sparked excitement amongst her fanbase.

Yellowface by Rebecca F. Kuang

Photo Credits: Daunt Books

These authors have continuously kept BookTok in a chokehold because they listen to their readers. They watch their readers TikTok’s and see their posts about their books and read their reviews to help grow their writing and help their readers find the best books from them that they can.

BookTok is shaping how these authors have marketed their books today. They need to fit their books into trends whilst adding their own spin on them, so their books start trending. However, BookTok also gives other’s the chance to market other authors books, give opinions on books whilst giving authors the chance to see these opinions easier and take into consideration what their readers want to read.

10 Women Authors Circling BookTok

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